European men are flocking to Bulgaria to buy 'breast-boosting beer' after EU accession led to customs duties on the drink being abolished.
The millet-ale called Boza which is made from fermented wheat flour and yeast is being snapped up by bar owners, shopkeepers and shoppers from across Europe.They are said to be keen for their wives and girlfriends to benefit from its reported ability to make breasts grow.
Austrian landlord Klaus Schmidt from a Austrian ski resort said he was planning another trip soon.
He added: "I got some Boza before but it was always so expensive once the tax was added. But now that's gone I'm going to start offering the drink to my après-ski customers. I first sold some to a party of School teachers from Taunton and Mr Thompson purchased a whole crate.He said it was for his wife and I could obviously see that he did not need it himself."